Your responsibilities are:
- Explore Traditional and Digital Media
- Exploring traditional and digital media via research, analysis and engagement.
- Develop mediums, channels and media services.
- Learning the latest media trend and its ads functions.
- Understanding and preparing service scopes according to media channels target audience, costing and professional support from media owner.
- Developing advertisement research criteria, conduce auditing and analysing job.
- Understand the target audience, demographic, buying / purchase behavior for different media channel.
- Involving in preparation work of pitching proposal such as perform media pre-audit report.
- Advertisement Placement and Optimization
- Identifying and determine the ads deliverable according to the latest market trends and target audiences behaviour.
- Choosing the right ads placement for traditional and digital media.
- Optimization of the ads for digital media.
- Developing the process flow for both traditional media and digital media.
- Advertisement Reporting
- Involving in report design according to requirement.
- Working closely with respective department HOD on develop and customize reporting format according to the report needs.
- Preparing report with providing finding, insight and recommendation for future improvement.
- Explore Tools and AI Software
- Exploring advertisement placement and optimization AI software
- Research AI software for placement ads and optimization ads for both traditional and digital media.
- Analyse AI software functionality and user interface user experience.
- Proposing the best AI software to the company.