KOL Business Development (BD)
Full time Yaoyao Malaysia Info Tech Sdn Bhd in Sales / Marketing ShortlistJob Detail
Job Description
Responsibilities:
- KOL & Influencer Research: Identify and evaluate key opinion leaders and influencers in the assigned country based on defined targets and criteria.
- Performance Monitoring: Track CPE and ROI metrics, analyze data, and optimize influencer performance.
- Trend Analysis: Monitor daily industry and social media trends to inform KOL selection and strategy.
- Platform Analysis: Analyze social media platforms to identify opportunities for influencer development.
- TikTok Monitoring: Proactively track TikTok trends and activities, identifying engagement and collaboration opportunities.
Qualification:
- Education: Diploma or Bachelor Degree
- Language Skills: Proficient in Malay & English; knowledge of Mandarin is a plus
- Data & Analytical Skills: Excel proficiency; Able to analyze data, identify issues, and suggest improvements
- Excellent communication and interpersonal skills: Ability to build and maintain relationships with KOLs, influencers, and internal stakeholders
- Motivation & Responsibility: Self-motivated, responsible, and eager to learn and grow in a dynamic industry. Able to work in a fast-paced environment
- Strong understanding of social media platforms: Proficient in social media platforms and their features, particularly on TikTok is a plus
