1. Job Description

The Digital Marketing Intern supports the Sales & Marketing team in planning and executing digital marketing activities to promote the company’s training programmes, certification services, and consultancy offerings.

The intern will gain practical experience in social media management, content creation, digital campaigns, email marketing, and basic marketing performance analysis.

2. Key Responsibilities

A. Social Media Management

• Assist in managing the company’s social media platforms.
• Assist in preparing and scheduling social media posts.
• Support content posting on platforms such as Facebook, LinkedIn, Instagram, and other relevant channels.
• Monitor comments, messages, and basic audience engagement.
• Assist in maintaining consistent and professional brand communication.

B. Content Creation

• Assist in creating marketing materials, social media posts, captions, and promotional content.
• Support the preparation of brochures, posters, training announcements, and promotional materials.
• Assist in creating short-form video content for marketing purposes.
• Coordinate with the team to ensure content is accurate and aligned with marketing objectives.

C. Digital Marketing Campaigns

• Assist in planning and executing digital marketing campaigns.
• Support email marketing and WhatsApp promotional campaigns.
• Assist in promoting upcoming training programmes and special offers.
• Conduct basic research on digital marketing trends and competitor activities.

D. Marketing Analysis

• Monitor basic social media and campaign performance.
• Assist in tracking reach, engagement, enquiries, and leads generated from digital platforms.
• Prepare simple marketing performance updates and reports.
• Provide feedback and ideas to improve digital marketing activities.