Job Description

1. Content Creation & Copywriting:

• Develop and create engaging content (posts, images, and videos) that aligns with Burger King’s brand identity.
• Write, edit, and proofread copy for social media posts in both Bahasa Malaysia and English.
• Adapt content to fit different social media platforms (Facebook, Instagram, TikTok, YouTube).
• Collaborate with external agencies to develop creative content and campaigns that reflect the brand’s voice and resonate with the target audience.

2. Community Management:

• Collaborate with agency to monitor and engage with followers across social media platforms, responding to comments, complaints and messages in a timely, professional manner.
• Foster positive interactions with the community to build brand loyalty.

3. User-Generated & Store-Generated Content:

• Identify and curate relevant user-generated content (UGC) and store-generated content (SGC) to amplify brand engagement.
• Create campaigns that encourage audience participation and highlight user experiences with the brand.

4. Video & Multimedia:

• Record and create simple social media videos for social media content, including product shots, behind-the-scenes footage, and event coverage using tools like Canva or mobile apps.
• Collaborate with the internal design team or external agencies to develop high-quality visuals and multimedia content for social media campaigns.
• Ensure all video and multimedia content aligns with the brand’s identity and platform requirements.

5. Performance Measurement & Analysis:

• Track and report on social media performance metrics such as engagement rates, follower growth, video views, and website traffic.
• Support the hiring manager with data-driven insights to optimize content strategy, working with agencies to refine future campaigns and initiatives.

6. Additional Responsibilities:

• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Update website with promotional materials and content, primarily for offers
• Assist with other marketing initiatives, campaigns, and team projects as needed to support overall brand goals.

Requirements

1. Education/Experience

• Bachelor’s degree in Marketing, Communications, or any related field.
• Minimum 3 years’ experience in social media management, preferably in F&B industry.

2. Required Knowledge

• Basic knowledge of Microsoft Office applications (Word, Excel, PowerPoint).
• Familiarity with major social media platforms like Facebook, Instagram, TikTok, Twitter, Threads and YouTube.
• Basic understanding of digital marketing is a plus.

3. Competencies

• Strong awareness of social media trends and platform best practices.
• Excellent language proficiency in Bahasa Malaysia and English.
• Creativity and resourcefulness in content development, storytelling, and adapting to platform-specific content.
• Basic skills in simple video recording using mobile devices or cameras.
• Video editing knowledge using basic tools (e.g., Canva, Adobe Creative Suite, or any mobile apps).
• Knowledge of graphic design software (e.g., Canva) for creating social media visuals.

4. Values 

• Passionate about social media
• High attention to detail and organizational skills.
• Strong time management and ability to manage multiple tasks in a fast-paced environment.
• Willingness to adapt to new challenges and a proactive attitude toward learning.
• Positive, collaborative spirit with the ability to work well in a team.