About Airfilter Engineering:
Airfilter Engineering is an ISO9001 registered company specializing in the manufacturing of compressed air treatment products and gas generation systems. Since our establishment in Malaysia in 1993, we have expanded our operations to include manufacturing facilities in Malaysia and Germany, and distribution companies in Malaysia, Singapore, Germany, and China. We serve customers worldwide, adhering to the latest international standards to meet market demands. For more information, please visit our website at www.airfilterengineering.com.

As part of our continued growth and digital transformation, we are seeking a dynamic Marketing Executive to support our marketing initiatives and strengthen our digital presence.

About the Role:
The Marketing Executive will support the planning and execution of marketing activities across digital and traditional channels. This hands-on role involves content creation, digital marketing, campaign management, and marketing material development.

Working closely with Sales, Engineering, Service, and Management teams, you will help translate technical product information into clear and engaging marketing communications.

Key Responsibilities:
1. Digital Marketing:

• Manage and grow the company’s digital presence.
• Support Google Ads and Meta Ads campaigns, including setup, monitoring, and reporting.
• Optimize website content and marketing integrations.
• Conduct market and competitor research.

      2. Content Creation:

• Create content for websites, social media, email campaigns, brochures, and promotional materials.
• Develop professional English content for various platforms.
• Convert technical information into customer-friendly marketing messages.
• Assist with product, factory, and event photography/video.
• Maintain content calendars and marketing communications.

      3. Marketing Materials:

• Design and update brochures, product sheets, catalogues, presentations, and promotional materials.
• Coordinate with external designers, printers, and agencies when required.

     4. Business Support:

• Maintain organized marketing files and content libraries.
• Prepare presentations, reports, and marketing analysis.
• Support Sales and Business Development teams with campaign and promotional materials.

Requirements:

1. Essential:

• Diploma or Degree in Marketing, Communications, Business, Digital Marketing, Mass Communication, or related field.
• Good written and spoken English.
• Working knowledge of Microsoft 365, Google Ads, and Meta Ads.
• Familiarity with AI prompting tools for content creation.
• Experience creating marketing materials, presentations, digital advertisements, and social media content.
• Ability to work independently and collaborate effectively with cross-functional teams.

2. Preferred:

• Approximately 3 years’ relevant experience in marketing, preferably within manufacturing, engineering, or B2B industries. Fresh graduates are encouraged to apply.
• Experience with industrial or technical product marketing.
• Experience managing digital advertising campaigns, website content, and CRM platforms.
• Basic knowledge of SEO, Google Analytics, and digital marketing analytics tools.
• Basic photography and video-editing skills.
• Experience using Adobe Creative Suite, Canva, or similar design software.