HEAD OF DIGITAL MARKETING
Full time YH LAMINATED PRODUCTS SDN BHD in Manufacturing ShortlistJob Detail
Job Description
- Develop and implement company-wide digital marketing strategies aligned with sales and business objectives.
- Oversee all digital channels including company website, social media, E-commerce platforms, email marketing, SEO/SEM, and paid advertising.
- Plan and manage digital campaigns, social media content to drive brand awareness, lead generation, and sales enquiries.
- Analyze campaign performance, track KPIs, and optimize ROI.
- Work closely with Sales and Product teams to support product launches, promotions, and customer acquisition.
- Guide and supervise digital marketing executives and external agencies.
- Ensure consistent brand messaging across all digital platforms.
- Stay updated on digital marketing trends and technologies relevant to the manufacturing sector.
- Prepare reports and recommendations for Management.
- Perform any other ad-hoc duties as assigned by Management.
