The purpose of this job is to support in planning, executing, and evaluating in-store and offtake marketing initiatives developed in line with the strategic framework of the BU, targeted at driving offtake from stores to help the distributors/ organization sell out/ in. This role offers hands-on exposure to retail offtake campaign activations, promotions planning, point-of-sales-materials (POSM) deployment, sales engagement and market insights. The intern will collaborate closely with the cross-functional teams include Marketing, Sales, other support functions and external vendors to ensure delivery of the SMART KPI’s. 

·       Assist in the planning and rollout of trade promotions and in‑store campaigns.

·       Coordinate the production, distribution, and tracking of POSM (banners, posters, etc.) and ensure timely delivery at retail outlets.

·       Assist in budget tracking, quotation comparisons, and procurement processes.

·       Support any ad-hoc trade marketing projects or events.

·       Assist in compiling reports on campaign performance, customer feedback, and sales data to evaluate success and identify areas for improvement.

·       Assist in compiling reports on campaign performance, customer feedback, and sales data to evaluate success and identify areas for improvement

·       Prepare dashboards and summaries highlighting performance trends and insights.

·       Monitor and consolidate competitors’ activities on in-store and offtake as part of monthly Competitive Intelligence reporting.

·       Work with cross functional teams on activation requirements, products, and promotional mechanics.

·       Liaise with agencies/vendors for campaign materials, artwork development (as per brand guidelines) and production timelines.

Support internal communication on campaign updates and activation schedules.

Job Requirement

•        Currently pursuing a Bachelor’s Degree preferably in Marketing, Business or related course

•        Strong interest in retail and channel marketing

•        Proficient in Microsoft Office skills (Excel, PowerPoint and Word)

•        Self-starter, detail-oriented and ability to multi-task effectively and meet deadlines

•        Ability to work independently and as part of a team

•        Clear communication skills (written and verbal communication skills) and strong interpersonal and influencing skills.

•        Strong business sense & strategic thinking with customer-oriented mindset.

•        Duration of Internship: 6 months preferably (minimum 4 months)