Job Description
WORKSCOPE OF WEBMASTER
Building , maintaining and managing a websites’s technical and content aspects
to ensure it is functional, secure, and user-friendly.
Key duties involve:
- fixing technical issues,
- optimizing site performance and search engine visibility (SEO),
- updating content, and
- analyzing user behavior to improve the overall experience and support business goals.
Technical management
- Website development and maintenance:Â Build, update, and maintain website code, functionality, and design using languages like HTML and JavaScript.
- Server management:Â Configure, troubleshoot, and maintain web servers, including virtual or cloud-based servers.
- Security:Â Ensure the website is secure, perform regular backups, and manage user access and permissions.
Content and user experience
- Content management:Â Update website content and work with content creators to ensure accuracy and engagement.
- SEO:Â Implement SEO strategies, perform keyword research, and analyze site traffic to improve search engine rankings.
- User experience (UX):Â Review and update navigation architecture, and conduct usability testing to improve the user experience.
Analytics and strategy
- Performance analysis:Â Monitor and analyze site performance and user analytics to identify areas for improvement.
