Deluxe Rich Sdn Bhd was established in 1993 in a small town of Kluang in Johor, West Malaysia, primarily manufacturing fruit juice beverages in a very modest scale in just two light industrial lots.

From its humble beginnings, it has grown to become a major player in the food and beverage industry. Over the years, it has grown in size and capacity. In order to cope with growth and increase in capacity, it moved to its current facility in 1997. From ready-to-drink beverages, it has also forayed into manufacturing of premixed powder beverages.

With a clear vision and objective, coupled with a strong research and development programme, it has realized a lot of new novel products to compliment its current core products that will drive company growth. In order to produce such products, the Company upgraded its current facility with a state-of-the-art processing system.

With new product roll outs, the Company has manage to widen and increase global market penetration.

In view of such optimistic growth, the Company has embarked on the next phase of upgrading to support its tremendous growth. It is looking into developing and designing a new production facility covering nearly three hundred five thousand square feet. The facility will also have a new centralized research and development center – what we will like to term as “Centre of Excellence”. This new center will be tasked with improving and developing new products to drive future growth.

The Company also recognized the importance of meeting customer and legislative requirements. As such, the Company is operating under the strictest sanitary and phyto-sanitary requirement. The facility operation is currently managed, registered and certified with ISO 22000:2005 Food Safety Management System by an accredited international certification body as well as a HACCP System by the local authority. It is the endeavor of the Company to fulfill its responsibility as a food producer within the food chain in ensuring that consumers have the most wholesome and safest food possible.