Your main role are:

• Drive specification sales, market development, project creation, technical support, and business growth for PROMAT Passive Fire protection solutions across assigned territories and markets.

• While the initial responsibility will primarily focus on Malaysia, the role will progressively expand to support other Southeast Asian markets as business requirements evolve.
• Focus on creating project opportunities through early engagement with architects, consultants, engineers, developers, contractors, distributors, and other key stakeholders.
• The successful candidate is expected to build long-term customer relationships, identify new business opportunities, provide technical and commercial support, develop compliant passive fire protection solutions, and achieve sustainable sales growth while strengthening PROMAT’s market presence.

What you’ll do

1) Sales & Market Development

• Develop and execute business plans to achieve sales, specification and market development objectives.
• Identify and develop new business opportunities, market segments and strategic customers within assigned territories and markets.
• Expand PROMAT’s market presence by promoting passive fire protection solutions to architects, consultants, engineers, developers, contractors, distributors and other key stakeholders.
• Increase brand awareness through technical presentations, CPD programmes, seminars, exhibitions and industry engagement activities.
• Build and maintain strong relationship with key decision makers and industry stakeholders.
• Monitor competitor activities, amrket trends and industry developments to identify business opportunities and potential risks.

2) Specification Sales & Project Development

• Promote PROMAT passive fire protection solutions during the design stage to influence and secure product specifications.
• Generate project leads and create demand through proactive customer engagement and specification activities.
• Collaborate with architects, consultants and engineers to develop complaint passive fire protection solutions.
• Conduct technical presentations, CPD seminars, lunch-and-learn sessions and product demonstrations to create brand demand.
• Identify, qualify and manage project opportunities from specification through project award to maximise project conversion.
• Prepare technical proposals, quotations and commercial submissions for projects.
• Coordinate with distributors and contractors to maximise specification conversion into sales and ensure successful project delivery.
• Maintain an accurate project pipeline and update CRM (Salesforce) regularly.

3) Technical Support & System Development

• Provide technical advice and recommendation on PROMAT passive fire protection systems.
• Prepare technical proposals, system recommendations, drawings and project-specific solutions.
• Support the development and localisation of passive fire protection systems to meet project requirements and local regulatory standards.
• Support fire testing, engineering assessments, product certifications and technical approvals with internal technical teams, accredited laboratories and certification bodies.
• Manage and maintain technical documentation, including test reports, certification and regulatory approvals (e.g. BOMBA, SIRIM, CIDB and Lampiran C1, C2 and C3)

4) Customer Development & Relationship Management

• Build and maintain strong relationships with customers, distributors, approved applicators and key industry stakeholders.
• Conduct regular customer visits to understand project requirements, identify new business opportunities and strengthen customer relationships.

5) Sales Performance & Reporting

• Achieve set sales targets, specification targets and market development objectives.
• Maintain accurate sales forecasts, CRM and project pipeline records.

6) Cross-Functional Collaboration 

• Collaborate closely with Regional Commercial, Technical, Marketing, Customer Service and other internal teams to deliver customer-focused solutions.

7) Continuous Improvement

• Participate in technical, product and professional development programmes to enhance knowledge and competences.