Media Research Executive
Full time @Dataxet Malaysia Sdn Bhd in Others ShortlistJob Detail
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Career Level Entry-level
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Experience Fresh
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Qualifications Diploma
Job Description
The dataxet:nama team is seeking a meticulous and detail-oriented individual to join our Insights Team as a Media Analyst. In this role, you will play a crucial part in analysing both mainstream media articles and social media posts by tagging them with relevant sentiments, categories, key messages, and other pertinent information. Your work will directly contribute to our understanding of media trends, public perception and brand reputation across various media platforms.
You will also dive deep into a whole lot of data to uncover patterns and trends in media activity and consumer behaviour, and then translate your findings to tell our clients a compelling story.
Responsibilities:
- Data cleansing – You will cleanse data and perform quality control checks on datasets
- Data coding – You’ll tag mainstream media articles and social media posts with relevant “codes” (e.g. sentiments, categories, key messages etc.)
- Data analysis and report writing – You’ll draft and prepare reports using data from our proprietary tools, with the ultimate goal of discovering what is driving media/brand activity and consumer behaviour, across both mainstream and social media sources.